Jonty wrote:We are building the club fanbase. How do you get that family of four down from Holbeck, How do you get that group of 10 mates in on a Tueday night. They've got to look at the whole target audience and incentivise tickets all the time, things that don't work- bin it and keep improving. Be ready to bring in ticket deals for Christmas, back to back games, Incentivise for the mid week games that are up against the Champions league and always our lowest gates. etc etc. Four home stubs, - 5th game half price. Etc Got to really focus on this. Putting the gate price up to £17 will not get the floating fans in if we aren't winning 3-0 every game.
We've been having these conversations frequently since 2008/09.
IMHO my proposed Discounted 5, 10, or 15 ticket block buy, covers most of these bases, Families wanting to try us out on a whim or mates down the pub fancying it as a 1 off for a change, same for Contractors working in the town for midweek games & shift workers etc
These would also cover any specials like a group of games over the festive periods or any cluster of games the fixture panel may conjure up, these could even be offered to groups or big/small businesses (ie) The Club visit Glaxo, BAE or suchlike promoting the club to a new target audience, mates sitting together would divide the cost between them etc.
May be even help diffuse the student ticking time bomb if they club/attend together.
These type of block tickets work best for the club when the club controls the food/booze/shop outlets as these extra or newbie fans buy stuff while attending (do we still rent the food truck pitches, therefore wont see any extra benefit there, unless they charge a pro rata rate base on attendance figures) but the bar & shop should see increase revenue in part helping financially to offset the discount on tickets, but speculating to accumulate should always be their mantra.
Based on whatever agreement we have with the food trucks Could we not sell Pies, Pop & confectionery in the actual ground with a couple of volunteers or PT employee's walking the terrace/stands selling these items? (Example) the Rugby Introduced a mobile bottle bar selling booze on the terrace & to help with the HT rush on the bar, would this be doable/feasible?
Also if any of the newbie's who buy these block tickets enjoy the experience and buy further blocks down the line & turn from every once and awhile to semi regular attendee's the Club (wins) also having a rampant commercial hat on for a second, At the season's end a fair few could have extra tickets remaining they need to use up, They either don't attend or bring along different mates/family members with them just to use up the tix & either way the Club wins (again) through increased match day revenue on food/drink or club shop & newer attendee's to hopefully win over or they dont use the remaining tickets already paid for, Yes it's ugly but that's commercialism for you.
